50% Growth in sales
The challenge:
The client was looking for a premium looking amazon listing images. A newly launched gray bottle with premium quality and features, the client faced the critical challenge to stand out in the amazon market. Their generic listing design failed to communicate the product’s value, resulting in low conversions and an inability to justify a premium price point in a highly competitive market.
The target of this listing was:
- Making listing design to make it look premium so customers know why worth it.
- Maximize CTR: Design a Main Image that outperforms high-saturation competitors and visually proves brand quality.
- To Establish Trust & Authority (E-E-A-T): Immediately communicate advanced technology (SPE PEM) without overwhelming the shopper.
- Then converting the browsers into buyers.
Now the solution:
A/B Testing of main images:
I’ve design 7 listing images for amazon brand
I’ve created 3 options for main images
Dynamic (Water Splash)
Contextual (With Box)
Simple (The Winner)
The simple one shown to have the best quality and clearest look on the search page thumbnail.
Detailed Infographic Strategy (Optimizing CVR)
The secondary images were designed to optimize Conversion Rate (CVR) by strategically addressing the
three main buyer hesitations:
- Lifestyle Fit
- Features/Benefits
- Value.
Why Black theme?
I analyzed the top 5 competing listings. And what i saw is all competitors amazon listing has a white background and I need to make this product memorable so I used a consistent dark, glossy background to give the product a sleek and premium look and this idea amazingly worked.
Image-2: Immediately uses high-tech language (4000ppb Concentration) and iconography to justify the premium price.
Image-3: Uses high-end lifestyle photography to show how it’ll look in real-life the bottle as a premium accessory for the target user.
Images 4, 5, 6 & 7: Breaks down complex features into simple, single-focus visuals. This clarity reduces friction in the listing and minimizes potential customer returns.
The lifestyle images:
